Turn your Instagram posts, Reels, and Stories into immersive shopping experiences. Connect with 2+ billion global customers and grow your business exponentially.
yourshop Shop the new collection ✨
Tap products to shop instantly
+347%
Avg ROI
2B+ Shoppers
Active now
Trusted by 200+ million businesses worldwide
Billion Monthly Users
Million Businesses
Countries Supported
Million Shoppable Posts
More than just a marketplace. Instagram Shop turns discovery into purchase, and followers into loyal customers.
Tag products in posts, Reels, Stories, carousels, and live streams. Customers can shop without ever leaving the app.
Instagram Checkout lets customers buy in just a few taps. Reduced friction means higher conversion rates for your store.
Track performance with Instagram Insights. Understand your audience, measure ROI, and optimize your product strategy.
Collaborate with influencers and creators to tag your products. Turn creator audiences into your customers with affiliate tools.
Host live shopping events. Demonstrate products, answer questions in real-time, and pin products for instant purchase during streams.
Instagram's algorithm puts your products in front of shoppers most likely to buy. Smart recommendations drive organic discovery.
Get started in minutes. No coding required. Set up your storefront and start selling to a global audience.
Connect your business account, create your shop profile, and upload your product catalog with detailed descriptions and high-quality images.
Add product tags to your posts, Reels, and Stories. Each tag links directly to your product page for instant shopping access.
Go live with your shop. Use Instagram Ads, collaborate with creators, and leverage hashtags to reach new customers globally.
Track performance with Insights, optimize your strategy, process orders seamlessly, and build lasting customer relationships.
From fashion to electronics, beauty to home goods — whatever you sell, Instagram Shop has the audience.
Apparel & Accessories
Cosmetics & Skincare
Tech & Gadgets
Decor & Furniture
Activewear & Gear
Gourmet & Essentials
Courses & Digital
Crafts & Artisan Goods
Everything you need to run and scale your business, integrated directly into the Instagram experience.
PCI-compliant checkout with fraud protection. Support for 135+ currencies and all major payment methods including credit cards, PayPal, and local payment options.
Connect with major shipping carriers worldwide. Print labels, track shipments, and offer flexible delivery options including express and international shipping.
Run targeted ad campaigns across Instagram and Facebook. Dynamic product ads, retargeting, and lookalike audiences to find your perfect customers.
Launch affiliate programs, create discount codes, and track creator performance. Build an army of brand advocates effortlessly.
Flexible solutions for businesses of all sizes
See how businesses like yours are growing with Instagram Shop.
Beauty Brand
"Instagram Shop transformed our digital presence. We saw a 6x increase in monthly sales within the first quarter, with Reels driving 70% of our product discovery."
Fitness Apparel
"Live shopping events on Instagram have become our highest-converting channel. We did $1.2M in sales during a single 2-hour live launch last quarter."
Sustainable Footwear
"Creator collaborations on Instagram opened us up to entirely new audiences. Our affiliate program now drives 35% of total online revenue with incredible ROI."
Everything you need to know about selling on Instagram Shop.